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How Facebook Figures Out Everyone You've Ever Met

"I deleted Facebook after it recommended as People You May Know a man who was defense counsel on one of my cases. We had only communicated through my work email, which is not connected to my Facebook, which convinced me Facebook was scanning my work email," an attorney told Gizmodo. Kashmir Hill, a reporter at the news outlet, who recently documented how Facebook figured out a connection between her and a family member she did not know existed, shares several more instances others have reported and explains how Facebook gathers information. She reports:

Behind the Facebook profile you've built for yourself is another one, a shadow profile, built from the inboxes and smartphones of other Facebook users. Contact information you've never given the network gets associated with your account, making it easier for Facebook to more completely map your social connections. Because shadow-profile connections happen inside Facebook's algorithmic black box, people can't see how deep the data-mining of their lives truly is, until an uncanny recommendation pops up. Facebook isn't scanning the work email of the attorney above. But it likely has her work email address on file, even if she never gave it to Facebook herself.

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